Intro

SaaSOpen unites 1,000+ SaaS CEOs with $5M+ revenue for a hands-on learning event. Leaders from Sales, Product, Marketing, and more share real-world insights, focusing on what’s working in SaaS today.

The client needed a compelling and cohesive brand identity for their upcoming conference to attract attendees and create a memorable event experience.

Our team developed a striking visual identity, including logo design, color palette, typography, and marketing materials that aligned with the conference's theme and goals.

The visual identity for SaaSOpen is built on a strong mix of wide and narrow typography, giving the brand a distinct and unique feel. A premium green serves as the main brand color, adding a sense of quality and sophistication. Simple circular shapes act as a flexible base for the entire visual system, allowing adaptability across various touchpoints. Each year, new visuals are created for the conference to ensure every edition feels fresh and unique, while still maintaining a cohesive brand experience.

Impact of branding

The compelling branding contributed to the event selling out

Attendees and organizers praised the professional and engaging conference identity

The cohesive visual elements helped create a memorable experience for all participants