Intro

We were approached by Infobip to create the branding and website for their new initiative, Infobip Startup Tribe. The program was designed to empower early-stage startups by providing them with tools, resources, and networks to help them scale globally.

While the initial branding direction wasn’t implemented, we successfully delivered a visually engaging website that brought the program to life, effectively showcasing its mission and communicating its value to startups around the world.

Today, we’re revisiting this project to showcase our creative vision and storytelling through a refreshed brand identity, reflecting the energy and purpose of Infobip Startup Tribe.

Infobip Startup Tribe needed an identity that differentiated it from its parent brand while aligning with its overarching values. The challenge was to create a scalable, modern, and engaging brand that would resonate with startups globally. Additionally, the program’s website needed to clearly communicate its value proposition, highlight key benefits, and guide potential participants toward joining.

We developed a visual identity inspired by the spirit of innovation and collaboration that drives the startup community. The updated branding combines dynamic illustrations, a vivid orange palette and ensuring it feels both approachable and professional.

Impact of branding

The refreshed branding captures the dynamic and empowering spirit of Infobip Startup Tribe, creating a memorable and impactful experience for its audience.

The user-friendly website effectively highlighted the program’s value proposition, driving increased awareness and participation.

The branding provided a strong visual foundation for Infobip Startup Tribe, enhancing its recognition as a global startup accelerator.