Maverick Let’s brand now

Laurier

Industry

Real Estate / Property Consultancy

What we did

Brand Strategy, Visual Identity, Logo Design, Campaign Assets, Art Direction, 3D Graphics, Print Collateral, Digital Design, Motion, Images & Videos

84%

Improved brand engagement

Visual identity and messaging system

50+

Branded assets delivered

Across digital, print, and motion

40

Touchpoints activated

Retail, campaigns, and internal tools

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Intro

Laurier is a real estate brand built around the idea that home is more than just a place—it's a beginning. It doesn’t just help people buy and sell property—it creates environments where futures begin.

Our role was to translate that belief into a brand identity that feels as considered as the spaces Laurier represents.

The project involved building a complete visual system—from identity to rollout—focused on clarity, consistency, and meaningful communication at every touchpoint.

Challenge

The brand needed to stand out in a crowded real estate space. It required a unified identity and communication system, adaptable across various formats, with a focus on clarity and function.

Solution

We created a modular brand system based on symbolic imagery, custom layouts, and clear messaging.

Impact of branding

Story-driven structure

The brand system was designed to carry storytelling—across campaigns, content, and user experiences.

Designed for scale

From print to digital experience, the system adapts across sizes and formats without losing consistency.

Distinct identity

A unified toolkit of brand assets helps Laurier show up with purpose and precision in every context.

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"Working with Maverick Studio changed how we think about brand presence. They didn’t just give us a brand-they gave us a system to express our values, from digital experiences to everyday touchpoints."- Elise Warren,
Head of Marketing at Laurier

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