Laurier
Real Estate / Property Consultancy
What we didBrand Strategy, Visual Identity, Logo Design, Campaign Assets, Art Direction, 3D Graphics, Print Collateral, Digital Design, Motion, Images & Videos
84%
Improved brand engagementVisual identity and messaging system
50+
Branded assets deliveredAcross digital, print, and motion
40
Touchpoints activatedRetail, campaigns, and internal tools
Intro
Laurier is a real estate brand built around the idea that home is more than just a place—it's a beginning. It doesn’t just help people buy and sell property—it creates environments where futures begin.
Our role was to translate that belief into a brand identity that feels as considered as the spaces Laurier represents.
The project involved building a complete visual system—from identity to rollout—focused on clarity, consistency, and meaningful communication at every touchpoint.
The brand needed to stand out in a crowded real estate space. It required a unified identity and communication system, adaptable across various formats, with a focus on clarity and function.
SolutionWe created a modular brand system based on symbolic imagery, custom layouts, and clear messaging.
Impact of branding
Story-driven structureThe brand system was designed to carry storytelling—across campaigns, content, and user experiences.
Designed for scaleFrom print to digital experience, the system adapts across sizes and formats without losing consistency.
Distinct identityA unified toolkit of brand assets helps Laurier show up with purpose and precision in every context.
"Working with Maverick Studio changed how we think about brand presence. They didn’t just give us a brand-they gave us a system to express our values, from digital experiences to everyday touchpoints."- Elise Warren,
Head of Marketing at Laurier
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